A cert from GCE shows:
- IP Address:23.236.49.122
- IP Address:10.0.0.1
- DNS:kubernetes,
- DNS:kubernetes.default
- DNS:kubernetes.default.svc
- DNS:kubernetes.default.svc.cluster.local
- DNS:e2e-test-zml-master

A similarly configured self signed cert shows:
- IP Address:23.236.49.122
- IP Address:10.0.0.1
- DNS:kubernetes
- DNS:kubernetes.default
- DNS:kubernetes.default.svc

So we are missing the fqdn kubernetes.default.svc.cluster.local. The
apiserver does not even know the fqdn! it's defined entirely by the
kubelet! We also do not have the cluster name certificate. This may be
--cluster-name= argument to the apiserver but will take a bit more
research.